UNIT 2. TYPES OF MEDIA

Part A: Ownership

What is traditional media, and who owns it? Learn why it is important to know who owns the media you watch, read and listen to.
BY EDERA & IREX
Types of
Traditional Media
Ownership:
Private and State Media
Media outlets differ in the way they are owned and funded. Why is it important to know who owns or funds the media you watch, read and listen to?
Private media ownership is common around the world and strong editorial firewalls can be put in place to ensure that the private interests of owners do not interfere with objective reporting – part B will cover this important concept in more detail. Take a look at the video below and learn how ownership can influence media content.
Ownership:
Public Broadcasting
Another type of media ownership is public broadcasting. Even though public broadcasting is usually financed by the state, editorial freedom is a key factor that differentiates it from other state-owned media.

Watch the next video and find out why public broadcasting so important for democracy and what challenges it faces in Ukraine.
BY EDERA & IREX

Who owns the media

in Ukraine?
Who owns the media in Ukraine?
START
On New Year’s Eve, do you watch Home Alone on the 1+1 TV channel? Do you know who owns this channel?
100%
0%
0%
Next
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Show result
Breaking news! A new season of Ukraine’s Next Top Model is coming soon to the Novyi Channel! Do you know who owns this channel?
20%
0%
80%
Next
Check
Show result
On your way to work or school in the morning, do you listen to Retro FM? Do you know who the owner of Retro FM is? Here’s a hint: Retro FM is part of UMH media group.
60%
0%
40%
Next
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Show result
You've probably heard there was a popular printed newspaper called Sogodniia. Do you know who owned it?
20%
40%
40%
Next
Check
Show result
If you are a fan of cooking reality shows, you should have heard of "MasterChef Ukraine" on STB. And the owner of STB is...
80%
20%
0%
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There are no independent media outlets in Ukraine, are there?
20%
60%
20%
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Show result
And finally, choose the correct statement.
40%
40%
20%
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Show result
Houston, we have a problem...
You need to learn about Ukrainian media owners right away!

Look at the infographic “Who owns media in Ukraine”. Don’t get manipulated!
Try again
Not bad!
Seems you know that “Firtash” and “Pinchuk” aren’t the names of barbecue sauces, but they are both Ukrainian media owners.

Look at the infographic “Who owns media in Ukraine” to be on the safe side! Don’t be manipulated!
Try again
Well done!
You have no doubts when it comes to media owners in Ukraine.

Now your mission is to make sure that your friends and family also know who owns what. Share the infographic “Who owns media in Ukraine” with them.
Try again
BY EDERA & IREX
Independent
Journalism
What is citizen journalism and independent media? Does "citizen journalism" really exist?

In this video, Ukrainian journalist and Hromadske Radio co-founder Andriy Kulykov reflects on citizen journalism and describes the case of Hromadske Radio—an example of independent media in Ukraine—which is not owned or funded by the state or a for-profit private enterprise.
Vocabulary