Unit 1. Media Landscape

What do we mean by the "modern media", and how does it work? Identify your media consumption habits and the types of information you engage with. Learn how to differentiate facts from opinions and how to recognize manipulative content.

Welcome to the course!

Information Ecosystem

We live in a time when the media space is rapidly changing. Media now encompasses everything from printed paper to digital content. It includes broadcasting (radio, television), publishing (printed magazines, books, and flyers), and online content (social media, podcasts, blogs, and web articles). Our role in the media has also changed. We are no longer simply passive listeners, readers, and viewers; we are now creators and sharers of information!

Information has become so easily accessible and the volume of information has become so great, that it's no wonder we can sometimes get lost in it. What makes it even more complicated is that some of this information is distorted, manipulated, or just flat out false. The volume of information can be so overwhelming it can make knowing what to believe and which sources to trust an exhausting task.

Unfortunately, today's education system isn't yet ready to provide us with the skills necessary to navigate through this increasingly complex landscape. Media education has not evolved as quickly as the technology we use daily.

We need skills to analyze, evaluate, share, and even create messages. This is the basis of media literacy.

Let's begin by learning about the different types of content and finding out which are intended to inform us, and which to persuade us.

Types of Content

Did it ever occur to you that some content aims to inform you, while some tries to persuade you to do something or think a certain way?

In this video, you will learn how to identify markers of persuasive content.

Fact vs Opinion

Take a test and find out if you can distinguish a fact from an opinion
Remember:

A fact is something that is proven to be true.
An opinion is someone’s personal belief about something that has not been proven.

Let's start
The best way to start your day is with a good coffee.
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Volodymyr Zelenskyi won the presidential elections in Ukraine in 2019.
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Persuasive content aims to influence and convince the audience of something.
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I think this must be the hottest summer ever.
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This summer is hotter than last summer because the average temperature is 3°C higher.
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Ukrainians are forced to emigrate because it has become impossible to survive in the country.
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Brazilian coffee is better than Kenyan.
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Democracy is the greatest form of government.
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World War II ended in 1945.
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Social and traditional media take up most of our time nowadays.
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Everyone should have a best friend.
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Earth is the third planet from the sun.
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The population of Ukraine decreased from almost 52 million people in 1991 to 42 million people in 2019.
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The next presidential elections in the USA will be held in November, 2020.
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Raising taxes is the only way to strengthen the economy. It will definitely help increase the GDP
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You can do better!
You can do better!
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You have work to do!
Watch the video again and then try the quiz!
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Good Job!
Remember to look out for facts and opinions next time you see the news.
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Excellent!
Remember to look out for facts and opinions next time you see the news.
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Consumption Log

What does your typical day look like? Do you wake up and scroll through your newsfeed? Do you listen to your favorite podcasts or watch TV while having breakfast? While doing so, do you check the weather forecast, click on your notifications or the neverending advertisements on social media?

Have you ever thought about how much time you spend consuming information every day? An hour or two? Three? Five? Or even more? Don’t forget about the time you spend watching TV and scrolling through your newsfeed at the same time, or passively listening to the TV or radio that is on in the background.

Let’s count how much time you spend interacting with the media!
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Choose a category:
Vocabulary